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What is one of the most over looked things that a company does when determining their brand?

4Usually a company knows what services or products they offer, but they rarely know prior to working through our process the clarity around the "why" of their business.

What is meant by a company's culture?

4Culture is the rules, spoken or unspoken, that a business plays by.  The question is do you have a culture by design or by accident? Obviously, it must be determined if your business' culture is the one you want?

What holds companies back when it comes to their brand?

4Oddly enough, companies will talk the topic to death; holding in-depth meetings and speak about strategies, but they fail to make the decision to deliberately move forward and put into action what needs to be done!

If a company has been in business for some time, have they established themselves by just being in the marketplace for a period of time?

4Established businesses have a track record, but past success can be the dangerous tipping point to the future. Our business culture is ever changing and past success usually is the cause for complacency. The pitfall comes from making an assumption about what will work tomorrow based on what worked yesterday.

Can I build brand insistence where I am the only person in the business?

4Yes, generating brand insistence  where your customers regard you and your services not as "a" choice, but as "the only" choice takes a commitment to designing a clear plan, to seeing the plan in action, and constant evaluation to build a solid foundation with your clients.